Bazaarvoice sells to brand and retail marketing teams, a buying committee that reads every nurture email with a professional eye. Your Senior Marketing Manager, Demand Generation role asks for someone who can build pipeline with that audience, and it is the work I have done for seven years in B2B SaaS here in Austin.
As Marketing Manager at BrightCo, I grew marketing-sourced pipeline 3.2x to $14M in two years while keeping CAC flat. Most of that came from fixing the funnel rather than buying more of it. I rebuilt our demand generation flow in HubSpot, with cleaner lead scoring and routing, which cut cost per MQL 38%. I also run a six-person team across paid, lifecycle, and content, and together we lifted MQL-to-SQL conversion 22% by agreeing with sales on what a qualified lead actually looks like.
The program I learned the most from was our first account-based campaign. Sales and I picked a short list of enterprise targets, built plays by buying role, and met every two weeks to review account engagement. It closed nine enterprise logos worth $2.1M in ARR. Before BrightCo, at NovaMedia in Chicago, I scaled paid search and social to $1.5M in annual spend at a blended 4.3x ROAS and started a webinar program that sourced more than 1,200 MQLs in its first year.
I would bring that same partnership with sales to Bazaarvoice's enterprise pipeline. I'd welcome a conversation and am happy to share the ABM playbook and the dashboard we used to run it.