Marketing & Sales

Marketing Manager resume example & template

A marketing manager resume that reads like a growth story: pipeline, CAC, and revenue first, channels and tools second. The modern template adds just enough colour to stand out without tripping up an ATS.

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Bullets tie campaigns to business outcomes: pipeline, ROAS, revenue.
A blend of brand and performance marketing shows full-funnel range.
A modern template with an accent header that still parses cleanly.

Jordan Lee

Marketing Manager · Demand Generation & Brand

Austin, TX(512) 555-0119jordan.lee@email.comjordanlee.marketinglinkedin.com/in/jordanleemktg

Summary

Full-funnel marketing manager with 7 years scaling B2B SaaS demand programs. Pairs creative brand work with rigorous performance marketing to grow qualified pipeline while holding CAC down.

Experience

Marketing Manager · BrightCoJan 2021 – Present

Austin, TX

Grew marketing-sourced pipeline 3.2× to $14M in two years while keeping CAC flat.
Ran a 6-person team across paid, lifecycle, and content; lifted MQL→SQL conversion 22%.
Launched an integrated ABM program that closed 9 enterprise logos worth $2.1M ARR.
Rebuilt the demand-gen funnel in HubSpot, cutting cost-per-MQL 38%.

Digital Marketing Specialist · NovaMediaAug 2017 – Dec 2020

Chicago, IL

Scaled paid search and social to $1.5M annual spend at a blended 4.3× ROAS.
Drove a 64% lift in organic traffic through a content and SEO overhaul.
Launched a webinar program that sourced 1,200+ MQLs in its first year.
Built the marketing dashboard leadership used to set quarterly channel budgets.

Marketing Coordinator · Cedar & Co.Jul 2015 – Jul 2017

Chicago, IL

Coordinated email, social, and event campaigns across a 5-brand portfolio.
Grew the email list 3× to 60K with gated content and on-site capture.

Education

B.B.A. Marketing · University of Texas at AustinMay 2015

Skills

Demand gen: SEO/SEM, Paid social, ABM, Lifecycle marketing, Email

Analytics: GA4, Looker, Attribution modeling, A/B testing

Tools: HubSpot, Salesforce, Marketo, Figma, Webflow

Certifications

Google Analytics (GA4) Certification · HubSpot Inbound Marketing Certification · Meta Certified Media Buying Professional

How to write a marketing manager resume

What hiring teams in this field actually screen for, and the terms that get matched.

What marketing hiring managers screen for

Marketing leaders are trying to work out whether you drive pipeline or produce activity. Anchor each bullet to a funnel metric: qualified leads, cost per acquisition, conversion rate, pipeline influenced, revenue attributed. Name the channels you personally owned, and be straightforward about budget and team size, because both determine the level you will be interviewed for.

Terms and tooling that get matched

Name the stack. HubSpot, Marketo, Salesforce, Google Analytics 4, Google Ads, Meta Ads Manager, Klaviyo, Segment and Looker are all commonly filtered terms. Add the discipline keywords that match the posting: demand generation, lifecycle marketing, product marketing, SEO, content strategy, marketing operations, attribution modeling. A generalist resume that names no tools reads as junior regardless of your title.

Common mistakes on marketing resumes

The biggest is leaning on vanity metrics. Impressions and follower counts rarely move a hiring decision, while pipeline and revenue always do. The second is claiming credit ambiguously on team campaigns, which falls apart under interview questioning. State your specific role: owned, led, or contributed to.

Marketing Manager resume FAQ

Quick answers before you start writing.

What should a marketing manager resume include?

A strong marketing manager resume opens with a concise professional summary, then work experience written as quantified, results-first bullets, followed by education, a skills section, and any certifications. The example above shows each section in order.

What skills should a marketing manager resume highlight?

Lead with the skills the job posting asks for. For a marketing manager, recruiters and ATS filters commonly look for SEO/SEM, Paid social, ABM, Lifecycle marketing, Email, and GA4. Group them so they are easy to scan.

Is this marketing manager resume template ATS-friendly?

Yes. It uses a single-column structure, standard section headings, real text (no text trapped in images), and no tables or graphics that confuse applicant-tracking systems, so it parses cleanly while still looking polished.

How long should a marketing manager resume be?

One page is ideal for most marketing managers. Use two pages only if you have ten or more years of directly relevant experience, then tune the text size and margins so it stays clean.

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